About Booth Lab
The knowledge layer behind better booths.
Practical, independent guidance for the small teams responsible for making conference booths work.
Why we publish
Useful advice, even if you never use Booth Beam.
Booth Lab is a practical field guide for small B2B companies that exhibit at conferences without a dedicated event team.
We focus on the decisions that land on a marketing manager, founder, or small booth crew: what to pack, how many people to schedule, whether the display will work, and what to do when the venue Wi-Fi does not.
Published by Booth Beam
Booth Lab is published by Booth Beam, a simple way to manage content on booth screens. That relationship gives us a useful view into booth AV, but this publication covers the whole event workflow—not just screens.
The advice should remain useful whether or not you ever use Booth Beam.
Our editorial standard
Every page should help you make a decision or complete a task. We state recommendations early, explain the trade-offs, and label observations honestly. We do not manufacture experiment results or hide simple answers inside long introductions.