Topics
What does your booth need help with?
Choose the problem first. Each topic brings together the relevant guides, checklists, experiments, resources, and tools.
Twelve practical areas
Start with the problem in front of you.
Looking for a particular format instead? Browse guides, checklists, experiments, resources, or tools.
Planning & Budgeting
Set objectives, build a realistic budget, and make the early decisions that keep the event manageable.
Booth Design & Messaging
Create a booth layout and message that visitors can understand quickly without crowding the space.
AV & Screens
Choose, transport, install, and run booth displays with fewer surprises on the show floor.
Logistics & Shipping
Pack, label, ship, store, set up, and return booth equipment without losing control of the details.
Staffing & Training
Choose the right booth team, build a workable schedule, and prepare people to represent the company well.
Booth Operations
Use clear routines for setup, opening, handoffs, issue response, closing, and teardown.
Demos & Visitor Engagement
Plan demonstrations and visitor interactions that work in a noisy hall without becoming pushy or complicated.
Lead Capture & Follow-up
Qualify visitors, record useful context, and turn booth conversations into timely next steps.
Connectivity
Keep demos, lead capture, screens, and staff devices useful when venue internet is limited or unreliable.
Power & Electrical
Estimate electrical needs, order the right service, and connect booth equipment within venue rules.
Giveaways & Printed Materials
Choose giveaways, handouts, and QR-code materials that support a clear objective instead of adding waste.
Post-event Review
Review useful evidence, document what happened, and decide what should change before the next event.